As the year winds down, now is the ideal time for local businesses to refresh their professional headshots and brand imagery. Whether it’s for festive holiday greetings or prepping your business for the new year, investing in high-quality images during the 3rd and 4th quarters can make a lasting impact.

Tax Savings Opportunity
Have extra marketing dollars left in your budget? Investing them in professional photography not only enhances your brand but could also qualify as a tax-deductible business expense. It’s a savvy way to improve your visuals and maximize your tax savings before the year ends.

Why Late in the Year is the Sweet Spot

• Holiday Greetings that Wow: The festive season is the perfect time to send thoughtful, professional holiday cards. Whether you’re reaching out to clients or thanking employees, high-quality photos can add that personal touch that leaves a lasting impression.
• Start 2025 Strong: A new year brings fresh opportunities, and updated headshots or brand images will help you start 2025 with a polished, professional look. It’s a great way to elevate your website, social media, and marketing materials from day one.
• North Carolina’s Picture-Perfect Weather: The fall season brings cooler temperatures and beautiful autumn colors, making outdoor shoots more comfortable and visually striking. Natural light and vibrant backdrops will make your photos truly stand out.

Dress for Success: Headshot Clothing Tips
Preparing for a professional headshot? Here are a few wardrobe tips to ensure you look your best:

• Neutral and Solid Colors: Stick to neutral tones or solid colors to keep the focus on you. Busy patterns or bright colors can be distracting in photos.
• Layer Up: Consider layering with a blazer, jacket, or cardigan to add depth and a professional touch.
• Comfort and Confidence: Wear clothes that make you feel comfortable and confident—this will naturally reflect in your photos.
• Simple Accessories: Keep accessories minimal and tasteful. Simple jewelry or a watch adds a touch of elegance without overpowering the image.
• Professional Attire: Depending on your industry, suits, blouses, and other professional attire can help convey a polished, business-ready look.

Host a Headshot Happy Hour
Why not make the most of your remaining marketing budget with a "Headshot Happy Hour"? This fun and interactive event allows you to show appreciation for clients or employees while offering them a professional headshot. It’s a memorable and productive way to close out the year.

Ready to Refresh Your Brand?
Whether you're updating your personal brand or preparing for a big announcement, now is the time to book your session. With the festive season and tax deadlines approaching, investing in professional photography is a strategic move for both your brand and your budget.

Contact Jane Haas Photography today at 704-765-6135 or visit www.janehaas.com to schedule your session and make the most of your year-end marketing budget.